WisdomTap Makes Comparison Shopping Easy - Adds Spice to Consumer Electronics Sites

India-based WisdomTap has created a wonderful new way for power shoppers to make sure they are choosing the right product; Wisdom Rank.  Consumer retail stores who integrate this technology will save their customers hours of shopping, gasoline, and "shoe-leather".  

The core of this technology is a powerful XML-based engine that combs the latest and greatest blogs, expert sites, and social networks for product specific information, then sorts it by recency, relevance, and the strength of the source.  This is shown as a Wisdom Rank - with better products ranking higher than weaker products. 

This technology is offered both as a downloadable widget, and in a more sophisticated, customizable API form.  Either will serve to keep valuable customers on the site, provide them with credible information, and enhance SEO/SEM by providing keyword rich content. 

For example, the downloadable widgets look like this: 

  

 

When a site visitor clicks on the specific product name, he or she then can access ALL of the contents plus the weblinks from whence they came - broken down by categories such as Expert, Bright Light, Portrait, etc.   For example, here are the expert opinions on the Nikon d300 dx:

 

 

Each shows a simple thumbs up or thumbs down as well. 

 

WisdomTap plans to extend this technology into other areas in the future, but for now, it covers digital cameras and lenses, and cell phones.  What a great way to increase site conversions and drive new traffic to your site! 

 

You can sign up for a free trial at http://services.wisdomtap.com/ .   Personally, I hope it gets deployed for automobiles, car shopping is a real hassle.